The effect of power on consumers’ other-focused decision-making

Nallaperuma, Kaushalya 2018, The effect of power on consumers’ other-focused decision-making, Ph.D thesis, Department of Marketing, Deakin University.

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Title The effect of power on consumers’ other-focused decision-making
Author Nallaperuma, Kaushalya
Institution Deakin University
School Department of Marketing
Faculty Faculty of Business and Law
Degree type Research doctorate
Degree name Ph.D
Thesis advisor Newton, JoshuaORCID iD for Newton, Joshua
Date submitted 2018-10-30
Summary In many instances, the past studies provide evidence that power influence individuals to focus on the self. This tendency of the powerholders is disturbing. This study contributed to the literature by introducing a novel way to influence other-focused actions by activating agreeableness among individuals with high-power. Then the thesis contributed to the consumer behaviour literature and practice by demonstrating how an ingratitude service experiences from service staff may influence consumers' attitude about the organisation and future behavioural intentions. The implications were drawn for the service organisations.
Language eng
Field of Research 150502 Marketing Communications
Socio Economic Objective 910403 Marketing
Description of original 206 p.
Restricted until 2023-10-30
Copyright notice ©The author
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Created: Thu, 29 Nov 2018, 10:51:10 EST by Bayne Christine

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