Evaluating broadcast strategy: the case of Australian football

Fujak, Hunter and Frawley, Stephen 2015, Evaluating broadcast strategy: the case of Australian football, International journal of sport communication, vol. 8, no. 4, pp. 431-451, doi: 10.1123/ijsc.2015-0064.

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Title Evaluating broadcast strategy: the case of Australian football
Author(s) Fujak, HunterORCID iD for Fujak, Hunter orcid.org/0000-0002-6850-4294
Frawley, Stephen
Journal name International journal of sport communication
Volume number 8
Issue number 4
Start page 431
End page 451
Total pages 21
Publisher Human Kinetics
Place of publication Champaign, Ill.
Publication date 2015-12
ISSN 1936-3915
1936-3907
Keyword(s) sport broadcasting
television ratings
Australian Football League
National Rugby League
Language eng
DOI 10.1123/ijsc.2015-0064
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2015, Human Kinetics, Inc.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30116083

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Management
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