The relationship between television viewership and advertising content in Australian football broadcasts

Fujak, Hunter and Frawley, Stephen 2016, The relationship between television viewership and advertising content in Australian football broadcasts, Communication and sport, vol. 4, no. 1, pp. 82-101, doi: 10.1177/2167479514522792.

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Title The relationship between television viewership and advertising content in Australian football broadcasts
Author(s) Fujak, HunterORCID iD for Fujak, Hunter orcid.org/0000-0002-6850-4294
Frawley, Stephen
Journal name Communication and sport
Volume number 4
Issue number 1
Start page 82
End page 101
Total pages 20
Publisher SAGE Publications
Place of publication London, Eng.
Publication date 2016-03-01
ISSN 2167-4795
2167-4809
Keyword(s) television
advertising
football
sports broadcast rights
strategy
Language eng
DOI 10.1177/2167479514522792
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2014, The Author(s)
Persistent URL http://hdl.handle.net/10536/DRO/DU:30116086

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Management
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