Will Social Media Decide India's Next Election?

Rodrigues, Usha 2018, Will Social Media Decide India's Next Election?, East Asia Forum: Economics, Politics and Public Policy in East Asia and the Pacific.


Title Will Social Media Decide India's Next Election?
Author(s) Rodrigues, UshaORCID iD for Rodrigues, Usha orcid.org/0000-0003-4688-4625
Source title East Asia Forum: Economics, Politics and Public Policy in East Asia and the Pacific
Publisher Crawford School of Public Policy, Australian National University
Place of publication Canberra, A.C.T.
Publication date 2018-11-14
Keyword(s) India
Indian politics
Social media
Political communication
Indian media
Summary Irrespective of the outcome of the 2019 Indian general elections, BJP and INC’s technical competency in data analytics and social media communication strategies — including personalised micro-campaigns on WhatsApp — will significantly impact their respective election campaigns.
Language eng
Indigenous content off
Field of Research 200104 Media Studies
Socio Economic Objective 950204 The Media
HERDC Research category M Media article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30116298

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Created: Mon, 31 Dec 2018, 13:02:51 EST

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