Vagabonds at the margins: acculturation, subalterns, and competing worth

Sreekumar, Hari and Varman, Rohit 2019, Vagabonds at the margins: acculturation, subalterns, and competing worth, Journal of macromarketing, vol. 39, no. 1, pp. 37-52, doi: 10.1177/0276146718815939.

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Title Vagabonds at the margins: acculturation, subalterns, and competing worth
Author(s) Sreekumar, Hari
Varman, Rohit
Journal name Journal of macromarketing
Volume number 39
Issue number 1
Start page 37
End page 52
Total pages 16
Publisher SAGE Publications
Place of publication London, Eng.
Publication date 2019-03-01
ISSN 0276-1467
1552-6534
Keyword(s) subaltern
acculturation
migrants
worth
justification
convention theory
pragmatic sociology
globalization
Language eng
DOI 10.1177/0276146718815939
Field of Research 1505 Marketing
2103 Historical Studies
1399 Other Education
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2018, The Authors
Persistent URL http://hdl.handle.net/10536/DRO/DU:30116518

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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