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What's in a name? A case study of NBA Basketball in Charlotte

Wear, Henry, Collins, DR and Heere, B 2018, What's in a name? A case study of NBA Basketball in Charlotte, Sport Marketing Quarterly, vol. 27, no. 2, pp. 124-134.

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Title What's in a name? A case study of NBA Basketball in Charlotte
Author(s) Wear, HenryORCID iD for Wear, Henry orcid.org/0000-0002-2318-4143
Collins, DR
Heere, B
Journal name Sport Marketing Quarterly
Volume number 27
Issue number 2
Start page 124
End page 134
Total pages 12
Publisher West Virginia University
Place of publication Morgantown, W. Va.
Publication date 2018-06
ISSN 1061-6934
1557-2528
Keyword(s) Social Sciences
Business
Hospitality, Leisure, Sport & Tourism
Business & Economics
Social Sciences - Other Topics
branding
sport marketing
team identity
brand management
sport sponsorship
social identity
brand
identification
communities
fans
Language eng
Indigenous content off
Field of Research 1505 Marketing
1504 Commercial Services
HERDC Research category CN Other journal article
Copyright notice ©2018, West Virginia University
Persistent URL http://hdl.handle.net/10536/DRO/DU:30116618

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.