What's in a name? A case study of NBA Basketball in Charlotte

Wear, Henry, Collins, DR and Heere, B 2018, What's in a name? A case study of NBA Basketball in Charlotte, Sport Marketing Quarterly, vol. 27, no. 2, pp. 124-134.

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Title What's in a name? A case study of NBA Basketball in Charlotte
Author(s) Wear, HenryORCID iD for Wear, Henry orcid.org/0000-0002-2318-4143
Collins, DR
Heere, B
Journal name Sport Marketing Quarterly
Volume number 27
Issue number 2
Start page 124
End page 134
Total pages 12
Publisher West Virginia University
Place of publication Morgantown, W. Va.
Publication date 2018-06
ISSN 1061-6934
Keyword(s) Social Sciences
Hospitality, Leisure, Sport & Tourism
Business & Economics
Social Sciences - Other Topics
sport marketing
team identity
brand management
sport sponsorship
social identity
Language eng
Indigenous content off
Field of Research 1505 Marketing
1504 Commercial Services
HERDC Research category CN Other journal article
Copyright notice ©2018, West Virginia University
Persistent URL http://hdl.handle.net/10536/DRO/DU:30116618

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Management
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