Moving from customer lifetime value to customer equity

Bonfrer, Andre and Dreze, Xavier 2016, Moving from customer lifetime value to customer equity. In Hauser, John R and Urban, Glen L (ed), From Little's law to marketing science: essays in honor of John D. C. Little, MIT Press, Cambridge, Mass., pp.85-126.

Attached Files
Name Description MIMEType Size Downloads

Title Moving from customer lifetime value to customer equity
Author(s) Bonfrer, AndreORCID iD for Bonfrer, Andre orcid.org/0000-0002-3061-7103
Dreze, Xavier
Title of book From Little's law to marketing science: essays in honor of John D. C. Little
Editor(s) Hauser, John R
Urban, Glen L
Publication date 2016
Chapter number 4
Total chapters 15
Start page 85
End page 126
Total pages 42
Publisher MIT Press
Place of Publication Cambridge, Mass.
Keyword(s) John D.C. Little
marketing
management
marketing science
ISBN 9780262029919
Language eng
Indigenous content off
HERDC Research category BN.1 Other book chapter, or book chapter not attributed to Deakin
Persistent URL http://hdl.handle.net/10536/DRO/DU:30116841

Document type: Book Chapter
Collections: Faculty of Business and Law
Department of Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 18 Abstract Views, 6 File Downloads  -  Detailed Statistics
Created: Thu, 17 Jan 2019, 13:51:33 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.