Measuring consumer understanding and perception of eco-labelling: item selection and scale validation

Taufique, Khan Md Raziuddin, Polonsky, Michael Jay, Vocino, Andrea and Siwar, Chamhuri 2019, Measuring consumer understanding and perception of eco-labelling: item selection and scale validation, International journal of consumer studies, vol. 43, no. 3, pp. 298-314, doi: 10.1111/ijcs.12510.

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Title Measuring consumer understanding and perception of eco-labelling: item selection and scale validation
Author(s) Taufique, Khan Md Raziuddin
Polonsky, Michael JayORCID iD for Polonsky, Michael Jay orcid.org/0000-0003-2395-1311
Vocino, AndreaORCID iD for Vocino, Andrea orcid.org/0000-0002-5551-9059
Siwar, Chamhuri
Journal name International journal of consumer studies
Volume number 43
Issue number 3
Start page 298
End page 314
Total pages 17
Publisher Wiley
Place of publication Chichester, Eng.
Publication date 2019
ISSN 1470-6423
Keyword(s) consumer decision making
consumer perception
eco‐labelling
green marketing
scale development
Language eng
DOI 10.1111/ijcs.12510
Field of Research 1505 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2019, John Wiley & Sons
Persistent URL http://hdl.handle.net/10536/DRO/DU:30117692

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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