An integrated model of marketing knowledge – a tacit knowledge perspective

Zebal, Mostaque, Ferdous, Ahmed and Chambers, Colin 2019, An integrated model of marketing knowledge – a tacit knowledge perspective, Journal of research in marketing and entrepreneurship, vol. 21, no. 1, pp. 2-18, doi: 10.1108/JRME-03-2018-0018.

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Title An integrated model of marketing knowledge – a tacit knowledge perspective
Author(s) Zebal, Mostaque
Ferdous, AhmedORCID iD for Ferdous, Ahmed orcid.org/0000-0002-8424-3055
Chambers, Colin
Journal name Journal of research in marketing and entrepreneurship
Volume number 21
Issue number 1
Start page 2
End page 18
Total pages 17
Publisher Emerald Publishing Limited
Place of publication Bingley, Eng.
Publication date 2019
ISSN 1471-5201
1471-521X
Keyword(s) internal market orientation
tacit knowledge
integrated model
external market orientation
internal and external marketing knowledge
intrapreneurial and entrepreneurship activities
Language eng
DOI 10.1108/JRME-03-2018-0018
Indigenous content off
Field of Research 1505 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2019, Emerald Publishing Limited
Persistent URL http://hdl.handle.net/10536/DRO/DU:30118020

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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