Tourism in Kenya: an analysis of strategic issues and challenges

Mayaka, Melphon Angwenyi and Prasad, Haushila 2012, Tourism in Kenya: an analysis of strategic issues and challenges, Tourism management perspectives, vol. 1, pp. 48-56, doi: 10.1016/j.tmp.2011.12.008.

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Title Tourism in Kenya: an analysis of strategic issues and challenges
Author(s) Mayaka, Melphon AngwenyiORCID iD for Mayaka, Melphon Angwenyi
Prasad, Haushila
Journal name Tourism management perspectives
Volume number 1
Start page 48
End page 56
Total pages 9
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2012-01
ISSN 2211-9736
Keyword(s) PESTEL model
Tourism industry
Tourism policy
Strategic issues
Destination competitiveness
Comparative advantage
Sustainable tourism development
Language eng
DOI 10.1016/j.tmp.2011.12.008
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2011, Elsevier Ltd.
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Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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