Consumer engagement on Twitter: perceptions of the brand matter

Read, Wayne, Robertson, Nichola, McQuilken, Lisa and Ferdous, Ahmed Shahriar 2019, Consumer engagement on Twitter: perceptions of the brand matter, European journal of marketing, pp. 1-29, doi: 10.1108/EJM-10-2017-0772.

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Title Consumer engagement on Twitter: perceptions of the brand matter
Author(s) Read, Wayne
Robertson, NicholaORCID iD for Robertson, Nichola orcid.org/0000-0002-9564-0945
McQuilken, LisaORCID iD for McQuilken, Lisa orcid.org/0000-0002-2314-7502
Ferdous, Ahmed ShahriarORCID iD for Ferdous, Ahmed Shahriar orcid.org/0000-0002-8424-3055
Journal name European journal of marketing
Start page 1
End page 29
Total pages 29
Publisher Emerald Publishing Limited
Place of publication Bingley, Eng.
Publication date 2019
ISSN 0309-0566
Keyword(s) Twitter
consumer engagement
Notes In press
Language eng
DOI 10.1108/EJM-10-2017-0772
Field of Research 15 Commerce, Management, Tourism And Services
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2019, Emerald Publishing Limited
Persistent URL http://hdl.handle.net/10536/DRO/DU:30119597

Document type: Journal Article
Collection: Faculty of Business and Law
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