Consumer engagement on Twitter: perceptions of the brand matter

Read, Wayne, Robertson, Nichola, McQuilken, Lisa and Ferdous, Ahmed Shahriar 2019, Consumer engagement on Twitter: perceptions of the brand matter, European journal of marketing, vol. 53, no. 9, pp. 1905-1933, doi: 10.1108/EJM-10-2017-0772.

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Title Consumer engagement on Twitter: perceptions of the brand matter
Author(s) Read, Wayne
Robertson, NicholaORCID iD for Robertson, Nichola
McQuilken, LisaORCID iD for McQuilken, Lisa
Ferdous, Ahmed ShahriarORCID iD for Ferdous, Ahmed Shahriar
Journal name European journal of marketing
Volume number 53
Issue number 9
Start page 1905
End page 1933
Total pages 29
Publisher Emerald Publishing Limited
Place of publication Bingley, Eng.
Publication date 2019
ISSN 0309-0566
Keyword(s) Twitter
consumer engagement
Language eng
DOI 10.1108/EJM-10-2017-0772
Indigenous content off
Field of Research 15 Commerce, Management, Tourism And Services
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2019, Emerald Publishing Limited
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Document type: Journal Article
Collection: Faculty of Business and Law
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