Customer definition and representation in market-driven product development

Majava, Jukka, Nuottila, Jouko, Haapasalo, Harri and Law, Mo Yin Kris 2013, Customer definition and representation in market-driven product development, in Proceedings of the 2013 International Conference on Technology Innovation and Industrial Managemen: Diversity, Technology, and Innovation for Operational Competitiveness:, ToKnowPress, [Phuket, Thailand], pp. 205-221.

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Title Customer definition and representation in market-driven product development
Author(s) Majava, Jukka
Nuottila, Jouko
Haapasalo, Harri
Law, Mo Yin KrisORCID iD for Law, Mo Yin Kris orcid.org/0000-0003-3659-0033
Conference name Technology Innovation and Industrial Management. Conference (2013 : Phuket, Thailand)
Conference location Phuket, Thailand
Conference dates 2013/05/29 - 2013/05/31
Title of proceedings Proceedings of the 2013 International Conference on Technology Innovation and Industrial Managemen: Diversity, Technology, and Innovation for Operational Competitiveness:
Publication date 2013
Start page 205
End page 221
Total pages 17
Publisher ToKnowPress
Place of publication [Phuket, Thailand]
Language eng
Indigenous content off
HERDC Research category E1.1 Full written paper - refereed
Copyright notice ©2013, ToKnowPress
Persistent URL http://hdl.handle.net/10536/DRO/DU:30120052

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