The influence of institutional forces on international joint ventures' foreign parents' opportunism and relationship extendedness

Chang, Jeanine, Bai, Xuan and Li, Julie Juan 2015, The influence of institutional forces on international joint ventures' foreign parents' opportunism and relationship extendedness, Journal of international marketing, vol. 23, no. 2, pp. 73-93, doi: 10.1509/jim.14.0088.

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Title The influence of institutional forces on international joint ventures' foreign parents' opportunism and relationship extendedness
Author(s) Chang, JeanineORCID iD for Chang, Jeanine orcid.org/0000-0002-4171-075X
Bai, Xuan
Li, Julie Juan
Journal name Journal of international marketing
Volume number 23
Issue number 2
Start page 73
End page 93
Total pages 21
Publisher Sage Publications
Place of publication London, Eng.
Publication date 2015-06
ISSN 1069-031X
Keyword(s) institutional forces
opportunism
marketing capability
relationship extendedness
emerging markets
Language eng
DOI 10.1509/jim.14.0088
Field of Research 1505 Marketing
1503 Business and Management
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2015, Sage Publications
Persistent URL http://hdl.handle.net/10536/DRO/DU:30120227

Document type: Journal Article
Collection: Faculty of Business and Law
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