McDonald's and KFC in China: competitors or companions?

Shen, Qiaowei and Xiao, Ping 2014, McDonald's and KFC in China: competitors or companions?, Marketing science, vol. 33, no. 2, Mar-Apr, pp. 287-307, doi: 10.1287/mksc.2013.0824.

Attached Files
Name Description MIMEType Size Downloads

Title McDonald's and KFC in China: competitors or companions?
Author(s) Shen, Qiaowei
Xiao, PingORCID iD for Xiao, Ping
Journal name Marketing science
Volume number 33
Issue number 2
Season Mar-Apr
Start page 287
End page 307
Total pages 22
Publisher Institute for Operations Research and the Management Sciences
Place of publication Catonsville, Md.
Publication date 2014-03
ISSN 0732-2399
Keyword(s) Entry
Market learning
Demand expansion
Emerging market
Fast-food chains
Language eng
DOI 10.1287/mksc.2013.0824
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2014, INFORMS
Persistent URL

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
Connect to link resolver
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 11 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 126 Abstract Views, 0 File Downloads  -  Detailed Statistics
Created: Mon, 29 Apr 2019, 16:09:18 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact