McDonald's and KFC in China: competitors or companions?

Shen, Qiaowei and Xiao, Ping 2014, McDonald's and KFC in China: competitors or companions?, Marketing science, vol. 33, no. 2, Mar-Apr, pp. 287-307, doi: 10.1287/mksc.2013.0824.

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Title McDonald's and KFC in China: competitors or companions?
Author(s) Shen, Qiaowei
Xiao, PingORCID iD for Xiao, Ping orcid.org/0000-0003-3662-3616
Journal name Marketing science
Volume number 33
Issue number 2
Season Mar-Apr
Start page 287
End page 307
Total pages 22
Publisher Institute for Operations Research and the Management Sciences
Place of publication Catonsville, Md.
Publication date 2014-03
ISSN 0732-2399
1526-548X
Keyword(s) Entry
Market learning
Demand expansion
Emerging market
Fast-food chains
Language eng
DOI 10.1287/mksc.2013.0824
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2014, INFORMS
Persistent URL http://hdl.handle.net/10536/DRO/DU:30120530

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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