Contrasting the drivers of switching intent and switching behavior in contractual service settings

Wirtz, Jochen, Xiao, Ping, Chiang, Jeongwen and Malhotra, Naresh 2014, Contrasting the drivers of switching intent and switching behavior in contractual service settings, Journal of retailing, vol. 90, no. 4, pp. 463-480, doi: 10.1016/j.jretai.2014.07.002.

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Title Contrasting the drivers of switching intent and switching behavior in contractual service settings
Author(s) Wirtz, Jochen
Xiao, PingORCID iD for Xiao, Ping orcid.org/0000-0003-3662-3616
Chiang, Jeongwen
Malhotra, Naresh
Journal name Journal of retailing
Volume number 90
Issue number 4
Start page 463
End page 480
Total pages 18
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2014-12
ISSN 0022-4359
Keyword(s) Switching behavior
Switching intent
Construal level theory
Marketing-mix
Language eng
DOI 10.1016/j.jretai.2014.07.002
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2014, New York University
Persistent URL http://hdl.handle.net/10536/DRO/DU:30120531

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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