Optimizing referral reward programs under impression management considerations

Xiao, Ping, Tang, Christopher S and Wirtz, Jochen 2011, Optimizing referral reward programs under impression management considerations, European journal of operational research, vol. 215, no. 3, pp. 730-739, doi: 10.1016/j.ejor.2011.05.042.

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Title Optimizing referral reward programs under impression management considerations
Author(s) Xiao, PingORCID iD for Xiao, Ping orcid.org/0000-0003-3662-3616
Tang, Christopher S
Wirtz, Jochen
Journal name European journal of operational research
Volume number 215
Issue number 3
Start page 730
End page 739
Total pages 10
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2011-12-16
ISSN 0377-2217
Keyword(s) Referral reward programs
Stackelberg game
Impression management
Language eng
DOI 10.1016/j.ejor.2011.05.042
Field of Research MD Multidisciplinary
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2011, Elsevier B.V.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30120532

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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