Internal social marketing, servicescapes and sustainability: a behavioural infrastructure approach

Brennan, Linda, Binney, Wayne and Hall, John 2015, Internal social marketing, servicescapes and sustainability: a behavioural infrastructure approach. In Wymer, Walter (ed), Innovations in social marketing and public health communication : improving the quality of life for individuals and communities, Springer, Berlin, Germany, pp.87-105, doi: 10.1007/978-3-319-19869-9_5.

Attached Files
Name Description MIMEType Size Downloads

Title Internal social marketing, servicescapes and sustainability: a behavioural infrastructure approach
Author(s) Brennan, Linda
Binney, Wayne
Hall, JohnORCID iD for Hall, John orcid.org/0000-0002-6453-8964
Title of book Innovations in social marketing and public health communication : improving the quality of life for individuals and communities
Editor(s) Wymer, Walter
Publication date 2015
Series Applying quality of life research: Best practices
Chapter number 5
Total chapters 21
Start page 87
End page 105
Total pages 19
Publisher Springer
Place of Publication Berlin, Germany
Keyword(s) Social Sciences
Science & Technology
Life Sciences & Biomedicine
Communication
Public, Environmental & Occupational Health
HIGHER-EDUCATION
MOTIVATION
FRAMEWORK
HEALTH
MODEL
ISBN 9783319198682
ISSN 2213-994X
2213-9958
Language eng
DOI 10.1007/978-3-319-19869-9_5
HERDC Research category B1 Book chapter
Persistent URL http://hdl.handle.net/10536/DRO/DU:30120534

Document type: Book Chapter
Collections: Faculty of Business and Law
Department of Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 1 times in TR Web of Science
Scopus Citation Count Cited 0 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 2 Abstract Views, 0 File Downloads  -  Detailed Statistics
Created: Wed, 10 Apr 2019, 14:10:46 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.