A discount strategy in word-of-mouth marketing

Zhang, Tianrui, Li, Pengdeng, Yang, Luxing, Yang, Xiaofan, Tang, Yuan Yan and Wu, Yingbo 2019, A discount strategy in word-of-mouth marketing, Communications in nonlinear science and numerical simulation, vol. 74, pp. 167-179, doi: 10.1016/j.cnsns.2019.03.015.

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Title A discount strategy in word-of-mouth marketing
Author(s) Zhang, Tianrui
Li, Pengdeng
Yang, LuxingORCID iD for Yang, Luxing orcid.org/0000-0002-9229-5787
Yang, Xiaofan
Tang, Yuan Yan
Wu, Yingbo
Journal name Communications in nonlinear science and numerical simulation
Volume number 74
Start page 167
End page 179
Total pages 13
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2019-07-30
ISSN 1007-5704
Keyword(s) WOM marketing
Discount pricing
WOM spreading model
Marketing profit
Language eng
DOI 10.1016/j.cnsns.2019.03.015
Field of Research 0102 Applied Mathematics
0103 Numerical and Computational Mathematics
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2019, Elsevier B.V.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30120761

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