A typology of organisational stakeholder engagement with place brand identity

Helmi, Jessica, Bridson, Kerrie and Casidy, Riza 2019, A typology of organisational stakeholder engagement with place brand identity, Journal of strategic marketing, doi: 10.1080/0965254X.2019.1593224.

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Title A typology of organisational stakeholder engagement with place brand identity
Author(s) Helmi, Jessica
Bridson, KerrieORCID iD for Bridson, Kerrie orcid.org/0000-0002-3454-9910
Casidy, RizaORCID iD for Casidy, Riza orcid.org/0000-0002-6836-245X
Journal name Journal of strategic marketing
Total pages 19
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2019-03
ISSN 0965-254X
1466-4488
Notes In Press
Language eng
DOI 10.1080/0965254X.2019.1593224
Indigenous content off
Field of Research 1505 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Copyright notice ©2019, Informa UK Limited
Persistent URL http://hdl.handle.net/10536/DRO/DU:30121110

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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