Drivers and inhibitors of national stakeholder engagement with place brand identity

Casidy, Riza, Helmi, Jessica and Bridson, Kerrie 2019, Drivers and inhibitors of national stakeholder engagement with place brand identity, European journal of marketing, pp. 1-21, doi: 10.1108/EJM-04-2017-0275.

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Title Drivers and inhibitors of national stakeholder engagement with place brand identity
Author(s) Casidy, RizaORCID iD for Casidy, Riza orcid.org/0000-0002-6836-245X
Helmi, Jessica
Bridson, KerrieORCID iD for Bridson, Kerrie orcid.org/0000-0002-3454-9910
Journal name European journal of marketing
Start page 1
End page 21
Total pages 21
Publisher Emerald Publishing Limited
Place of publication Bingley, Eng.
Publication date 2019-01-01
ISSN 0309-0566
Keyword(s) Place branding
Stakeholders
Brand engagement
Notes In press
Language eng
DOI 10.1108/EJM-04-2017-0275
Indigenous content off
Field of Research 15 Commerce, Management, Tourism and Services
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2019, Emerald Publishing Limited
Persistent URL http://hdl.handle.net/10536/DRO/DU:30121218

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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