Data analytics in a privacy-concerned world

Wieringa, Jaap, Kannan, PK, Ma, Xiao, Reutterer, Thomas, Risselada, Hans and Skiera, Bernd 2019, Data analytics in a privacy-concerned world, Journal of business research, pp. 1-11, doi: 10.1016/j.jbusres.2019.05.005.

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Title Data analytics in a privacy-concerned world
Author(s) Wieringa, Jaap
Kannan, PK
Ma, Xiao
Reutterer, Thomas
Risselada, Hans
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Journal name Journal of business research
Start page 1
End page 11
Total pages 11
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2019-05-18
ISSN 0148-2963
Keyword(s) Data analytics
Privacy
Language eng
DOI 10.1016/j.jbusres.2019.05.005
Indigenous content off
Field of Research MD Multidisciplinary
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2019, Elsevier Inc.
Persistent URL http://hdl.handle.net/10536/DRO/DU:30122403

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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