An introduction to contemporary public relations theory

Kirby, Bronwyn 2014, An introduction to contemporary public relations theory. In Sheehan, Mark and Xavier, Robina (ed), Public relations campaigns, Oxford University Press, Melbourne, Vic., pp.29-45.

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Title An introduction to contemporary public relations theory
Author(s) Kirby, Bronwyn
Title of book Public relations campaigns
Editor(s) Sheehan, Mark
Xavier, Robina
Publication date 2014
Chapter number 3
Total chapters 15
Start page 29
End page 45
Total pages 16
Publisher Oxford University Press
Place of Publication Melbourne, Vic.
Keyword(s) Mass media and business
ISBN 0195578627
9780195578621
Edition 2nd
Language eng
Indigenous content off
Field of Research 200101 Communication Studies
HERDC Research category B1 Book chapter
Persistent URL http://hdl.handle.net/10536/DRO/DU:30122439

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