Recreation centre managers’ perceptions of pricing interventions to promote healthy eating

Huse, Oliver, Zorbas, Christina, Jerebine, Alethea, Kurzeme, Ari, Blake, Miranda, Ferguson, Megan, Palermo, Claire, Peeters, Anna, Orellana, Liliana, Brimblecombe, Julie, Moodie, Marjory and Backholer, Kathryn 2019, Recreation centre managers’ perceptions of pricing interventions to promote healthy eating, Health promotion international, pp. 1-10, doi: 10.1093/heapro/daz062.

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Title Recreation centre managers’ perceptions of pricing interventions to promote healthy eating
Author(s) Huse, OliverORCID iD for Huse, Oliver orcid.org/0000-0002-9366-8012
Zorbas, ChristinaORCID iD for Zorbas, Christina orcid.org/0000-0002-7343-2424
Jerebine, Alethea
Kurzeme, Ari
Blake, MirandaORCID iD for Blake, Miranda orcid.org/0000-0002-0649-2320
Ferguson, Megan
Palermo, Claire
Peeters, AnnaORCID iD for Peeters, Anna orcid.org/0000-0003-4340-9132
Orellana, LilianaORCID iD for Orellana, Liliana orcid.org/0000-0003-3736-4337
Brimblecombe, Julie
Moodie, MarjoryORCID iD for Moodie, Marjory orcid.org/0000-0001-6890-5250
Backholer, KathrynORCID iD for Backholer, Kathryn orcid.org/0000-0002-3323-575X
Journal name Health promotion international
Start page 1
End page 10
Total pages 10
Publisher Oxford University Press
Place of publication Oxford, Eng.
Publication date 2019-07-03
ISSN 0957-4824
1460-2245
Keyword(s) Public Health Policy
Nutrition
Pricing interventions
Community interventions
Summary Retailers have the capacity to improve the food and beverage environment by making healthier options more affordable and attractive for their consumers. The perspectives of retailers on feasible and acceptable pricing strategies are not known. The aim of this study was to understand retailers’ perceptions of factors that are relevant to feasible and acceptable health-promoting food and beverage pricing interventions. A convenience sample of 11 aquatic and recreation centre managers in Victoria, Australia was recruited to participate in semi-structured interviews. We took a pragmatic approach with the aim of understanding retailers’ perceptions of factors that affect the feasibility and acceptability of pricing interventions within their facilities. Thematic analysis was used to synthesize and interpret retailers’ perceptions of pricing interventions. Key themes identified were: structural and organizational characteristics (the internal and external characteristics of aquatic and recreation centres), characteristics of feasible pricing changes (type, magnitude and products targeted by pricing strategies) and business outcomes (profits and customer feedback). Results suggest that pricing interventions to promote healthy food and beverage choices can be feasible and acceptable to retailers, though contextual considerations are likely to be important. Future studies should use these findings to design interventions most likely to be acceptable to retailers, work with retailers to implement health-promoting food and beverage pricing interventions, evaluate the impact on business outcomes including customer perspectives and profitability, and test transferability to other retail settings.
Notes In press
Language eng
DOI 10.1093/heapro/daz062
Indigenous content off
Field of Research 1117 Public Health and Health Services
1302 Curriculum and Pedagogy
HERDC Research category C1 Refereed article in a scholarly journal
Copyright notice ©2019, The Author(s)
Persistent URL http://hdl.handle.net/10536/DRO/DU:30124972

Document type: Journal Article
Collections: Faculty of Health
PVC's Office - Health
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