Sustainable Corporate Branding: a Typology

Miller, Dale, Cooper, Holly and Merrilees, Bill 2010, Sustainable Corporate Branding: a Typology. In Christodoulides, George, Veloutsou, Cleopatra, Jevons, Colin, de Chernatony, Leslie and Papadopoulos, Nicolas (ed), Contemporary Issues in Brand Research, ATINER, Athens, Greece, pp.181-192.

Title Sustainable Corporate Branding: a Typology
Author(s) Miller, Dale
Cooper, HollyORCID iD for Cooper, Holly
Merrilees, Bill
Title of book Contemporary Issues in Brand Research
Editor(s) Christodoulides, George
Veloutsou, Cleopatra
Jevons, Colin
de Chernatony, Leslie
Papadopoulos, Nicolas
Publication date 2010
Chapter number 13
Total chapters 22
Start page 181
End page 192
Total pages 12
Publisher ATINER
Place of Publication Athens, Greece
ISBN 9789606672682
Language eng
Indigenous content off
HERDC Research category BN.1 Other book chapter, or book chapter not attributed to Deakin
Persistent URL

Document type: Book Chapter
Collections: Faculty of Business and Law
Department of Marketing
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