Structural Models of Pricing

Chan, T, Kadiyali, V and Xiao, Ping 2009, Structural Models of Pricing. In Rao, VR (ed), Handbook of Pricing Research in Marketing, Edward Elgar Publishing, Cheltenham, Eng., pp.108-131.


Title Structural Models of Pricing
Author(s) Chan, T
Kadiyali, V
Xiao, PingORCID iD for Xiao, Ping orcid.org/0000-0003-3662-3616
Title of book Handbook of Pricing Research in Marketing
Editor(s) Rao, VR
Publication date 2009
Chapter number 6
Total chapters 9
Start page 108
End page 131
Total pages 24
Publisher Edward Elgar Publishing
Place of Publication Cheltenham, Eng.
Keyword(s) Business & Economics
ISBN 1848447442
9781848447448
Language eng
Indigenous content off
HERDC Research category B1.1 Book chapter
Persistent URL http://hdl.handle.net/10536/DRO/DU:30125398

Document type: Book Chapter
Collections: Faculty of Business and Law
Department of Marketing
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