Brand and retailer loyalty: past behavior and future intentions

Ewing, Michael T 2000, Brand and retailer loyalty: past behavior and future intentions, Journal of product and brand management, vol. 9, no. 2, pp. 120-127, doi: 10.1108/10610420010322161.

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Title Brand and retailer loyalty: past behavior and future intentions
Author(s) Ewing, Michael TORCID iD for Ewing, Michael T
Journal name Journal of product and brand management
Volume number 9
Issue number 2
Start page 120
End page 127
Total pages 10
Publisher Emerald Publishing Limited
Place of publication Bingley, Eng.
Publication date 2000
ISSN 1061-0421
Keyword(s) Brand loyalty
Consumer behaviour
Customer loyalty
Language eng
DOI 10.1108/10610420010322161
Indigenous content off
Field of Research 1505 Marketing
1503 Business and Management
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2000, MCB University Press
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Document type: Journal Article
Collections: Faculty of Business and Law
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