Agency beliefs in the power of advertising

Ewing, Michael and Jones, John Philip 2000, Agency beliefs in the power of advertising, International journal of advertising, vol. 19, no. 3, pp. 335-348, doi: 10.1080/02650487.2000.11104805.

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Title Agency beliefs in the power of advertising
Author(s) Ewing, MichaelORCID iD for Ewing, Michael orcid.org/0000-0002-2260-2761
Jones, John Philip
Journal name International journal of advertising
Volume number 19
Issue number 3
Start page 335
End page 348
Total pages 14
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2000
ISSN 0265-0487
Language eng
DOI 10.1080/02650487.2000.11104805
Indigenous content off
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2000, Advertising Association
Persistent URL http://hdl.handle.net/10536/DRO/DU:30127099

Document type: Journal Article
Collections: Faculty of Business and Law
PVC's Office - Business and Law
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