Reframing replicative research in advertising

Berthon, Pierre, Ewing, Michael, Pitt, Leyland and Berthon, Jean Paul 2003, Reframing replicative research in advertising, International journal of advertising, vol. 22, no. 4, pp. 511-530, doi: 10.1080/02650487.2003.11072866.

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Title Reframing replicative research in advertising
Author(s) Berthon, Pierre
Ewing, MichaelORCID iD for Ewing, Michael orcid.org/0000-0002-2260-2761
Pitt, Leyland
Berthon, Jean Paul
Journal name International journal of advertising
Volume number 22
Issue number 4
Start page 511
End page 530
Total pages 20
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2003
ISSN 0265-0487
Language eng
DOI 10.1080/02650487.2003.11072866
Indigenous content off
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2003, Advertising Association
Persistent URL http://hdl.handle.net/10536/DRO/DU:30127306

Document type: Journal Article
Collections: Faculty of Business and Law
PVC's Office - Business and Law
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