On the renaissance of Chinese brands

Ewing, Michael T, Napoli, Julie, Pitt, Leyland F and Watts, Alistair 2002, On the renaissance of Chinese brands, International journal of advertising, vol. 21, no. 2, pp. 197-216, doi: 10.1080/02650487.2002.11104926.

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Title On the renaissance of Chinese brands
Author(s) Ewing, Michael TORCID iD for Ewing, Michael T orcid.org/0000-0002-2260-2761
Napoli, Julie
Pitt, Leyland F
Watts, Alistair
Journal name International journal of advertising
Volume number 21
Issue number 2
Start page 197
End page 216
Total pages 20
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2002
ISSN 0265-0487
Keyword(s) Chinese brands
Domestic brands in China
Language eng
DOI 10.1080/02650487.2002.11104926
Indigenous content off
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2002, Advertising Association
Persistent URL http://hdl.handle.net/10536/DRO/DU:30127450

Document type: Journal Article
Collections: Faculty of Business and Law
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