Employment branding in the knowledge economy

Ewing, Michael T, Pitt, Leyland F, de Bussy, Nigel M and Berthon, Pierre 2002, Employment branding in the knowledge economy, International journal of advertising, vol. 21, no. 1, pp. 3-22, doi: 10.1080/02650487.2002.11104914.

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Title Employment branding in the knowledge economy
Author(s) Ewing, Michael TORCID iD for Ewing, Michael T orcid.org/0000-0002-2260-2761
Pitt, Leyland F
de Bussy, Nigel M
Berthon, Pierre
Journal name International journal of advertising
Volume number 21
Issue number 1
Start page 3
End page 22
Total pages 20
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2002
ISSN 0265-0487
Keyword(s) Employment branding
Language eng
DOI 10.1080/02650487.2002.11104914
Indigenous content off
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2002, Taylor & Francis
Persistent URL http://hdl.handle.net/10536/DRO/DU:30127451

Document type: Journal Article
Collections: Faculty of Business and Law
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