On the cross-national generalisability and equivalence of advertising response scales developed in the USA

Ewing, Michael T, Caruana, Albert and Zinkhan, George M 2002, On the cross-national generalisability and equivalence of advertising response scales developed in the USA, International journal of advertising, vol. 21, no. 3, pp. 323-343, doi: 10.1080/02650487.2002.11104935.

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Title On the cross-national generalisability and equivalence of advertising response scales developed in the USA
Author(s) Ewing, Michael TORCID iD for Ewing, Michael T orcid.org/0000-0002-2260-2761
Caruana, Albert
Zinkhan, George M
Journal name International journal of advertising
Volume number 21
Issue number 3
Start page 323
End page 343
Total pages 21
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2002
ISSN 0265-0487
Keyword(s) advertising
viewer response
Language eng
DOI 10.1080/02650487.2002.11104935
Indigenous content off
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30127452

Document type: Journal Article
Collections: Faculty of Business and Law
PVC's Office - Business and Law
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