Fundraising direct: a communications planning guide for charity marketing

Sargeant, Adrian and Ewing, Michael 2001, Fundraising direct: a communications planning guide for charity marketing, Journal of nonprofit and public sector marketing, vol. 9, no. 1-2, pp. 185-204, doi: 10.1300/J054v09n01_12.

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Title Fundraising direct: a communications planning guide for charity marketing
Author(s) Sargeant, Adrian
Ewing, MichaelORCID iD for Ewing, Michael orcid.org/0000-0002-2260-2761
Journal name Journal of nonprofit and public sector marketing
Volume number 9
Issue number 1-2
Start page 185
End page 204
Total pages 20
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2001
ISSN 1049-5142
1540-6997
Keyword(s) fundraising
donor behavior
nonprofit marketing
direct marketing
Language eng
DOI 10.1300/J054v09n01_12
Indigenous content off
Field of Research 1505 Marketing
1503 Business and Management
HERDC Research category C1.1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30127564

Document type: Journal Article
Collections: Faculty of Business and Law
PVC's Office - Business and Law
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