Agency-client chemistry: demographic and psychographic influences

Ewing, Michael T, Pinto, Tanya M and Soutar, Geoffrey N 2001, Agency-client chemistry: demographic and psychographic influences, International journal of advertising, vol. 20, no. 2, pp. 169-187, doi: 10.1080/02650487.2001.11104885.

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Title Agency-client chemistry: demographic and psychographic influences
Author(s) Ewing, Michael TORCID iD for Ewing, Michael T orcid.org/0000-0002-2260-2761
Pinto, Tanya M
Soutar, Geoffrey N
Journal name International journal of advertising
Volume number 20
Issue number 2
Start page 169
End page 187
Total pages 19
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2001
ISSN 0265-0487
Keyword(s) Agency-client chemistry
Demographic
Psychographic
Agency-client partnerships
Buyer-seller relationships
Advertising
Language eng
DOI 10.1080/02650487.2001.11104885
Indigenous content off
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©2001, Advertising Association
Persistent URL http://hdl.handle.net/10536/DRO/DU:30127565

Document type: Journal Article
Collections: Faculty of Business and Law
PVC's Office - Business and Law
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