The incorporation of an interactive external environment: an extended model of marketing relationships

Polonsky, Michael Jay, Suchard, Hazel T and Scott, Don R 1999, The incorporation of an interactive external environment: an extended model of marketing relationships, Journal of strategic marketing, vol. 7, no. 1, pp. 41-55, doi: 10.1080/096525499346521.

Attached Files
Name Description MIMEType Size Downloads

Title The incorporation of an interactive external environment: an extended model of marketing relationships
Author(s) Polonsky, Michael JayORCID iD for Polonsky, Michael Jay orcid.org/0000-0003-2395-1311
Suchard, Hazel T
Scott, Don R
Journal name Journal of strategic marketing
Volume number 7
Issue number 1
Start page 41
End page 55
Total pages 15
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 1999
ISSN 0965-254X
1466-4488
Keyword(s) Stakeholder Theory
Strategy development
Business environment
Marketing relationships
Language eng
DOI 10.1080/096525499346521
Indigenous content off
Field of Research 1505 Marketing
HERDC Research category C1.1 Refereed article in a scholarly journal
Copyright notice ©1999, Routledge
Persistent URL http://hdl.handle.net/10536/DRO/DU:30127672

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 25 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 11 Abstract Views, 0 File Downloads  -  Detailed Statistics
Created: Fri, 19 Jul 2019, 14:58:45 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.