The incorporation of an interactive external environment: an extended model of marketing relationships
Polonsky, Michael Jay, Suchard, Hazel T and Scott, Don R 1999, The incorporation of an interactive external environment: an extended model of marketing relationships, Journal of strategic marketing, vol. 7, no. 1, pp. 41-55, doi: 10.1080/096525499346521.
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The incorporation of an interactive external environment: an extended model of marketing relationships
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