Renaissance: a case study in brand revitalization and strategic realignment

Ewing, Michael, Fowlds, David A. and Shepherd, Ian R. B. 1995, Renaissance: a case study in brand revitalization and strategic realignment, Journal of Product & Brand Management, vol. 4, no. 3, pp. 19-26, doi: 10.1108/10610429510097618.

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Title Renaissance: a case study in brand revitalization and strategic realignment
Author(s) Ewing, MichaelORCID iD for Ewing, Michael orcid.org/0000-0002-2260-2761
Fowlds, David A.
Shepherd, Ian R. B.
Journal name Journal of Product & Brand Management
Volume number 4
Issue number 3
Start page 19
End page 26
Total pages 8
Publisher Emerald
Place of publication Bingley, Eng.
Publication date 1995
ISSN 1061-0421
Language eng
DOI 10.1108/10610429510097618
Indigenous content off
Field of Research 1505 Marketing
1503 Business and Management
HERDC Research category C1.1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30128039

Document type: Journal Article
Collections: Faculty of Business and Law
PVC's Office - Business and Law
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