Communicating with the cohort: Exploring generation XASIA's attitudes towards advertising

Ewing, Michael and Caruana, Albert 1999, Communicating with the cohort: Exploring generation XASIA's attitudes towards advertising. In Chan, T.S. (ed), Consumer behavior in Asia : issues and marketing practice, International Business Press, New York, N.Y., pp.41-54.

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Title Communicating with the cohort: Exploring generation XASIA's attitudes towards advertising
Formatted title  Communicating with the cohort: Exploring generation XASIA's attitudes towards advertising
Author(s) Ewing, MichaelORCID iD for Ewing, Michael orcid.org/0000-0002-2260-2761
Caruana, Albert
Title of book Consumer behavior in Asia : issues and marketing practice
Editor(s) Chan, T.S.
Publication date 1999
Chapter number 3
Total chapters 6
Start page 41
End page 54
Total pages 14
Publisher International Business Press
Place of Publication New York, N.Y.
Keyword(s) Generation X
consumer attitudes
advertising
Singapore
Malaysia
Hong Kong
ISBN 9780789006912
Language eng
Indigenous content off
HERDC Research category B1.1 Book chapter
ERA Research output type B Book chapter
Persistent URL http://hdl.handle.net/10536/DRO/DU:30130401

Document type: Book Chapter
Collections: Faculty of Business and Law
PVC's Office - Business and Law
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