Openly accessible

Dynamic discount pricing in competitive marketing

Chen, Jian, Yang, Lu-Xing, Huang, Da-Wen, Yang, Xiaofan and Tang, Yuan Yan 2019, Dynamic discount pricing in competitive marketing, IEEE Access, vol. 7, pp. 145340-145347, doi: 10.1109/ACCESS.2019.2945884.

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Title Dynamic discount pricing in competitive marketing
Author(s) Chen, Jian
Yang, Lu-XingORCID iD for Yang, Lu-Xing orcid.org/0000-0002-9229-5787
Huang, Da-Wen
Yang, Xiaofan
Tang, Yuan Yan
Journal name IEEE Access
Volume number 7
Start page 145340
End page 145347
Total pages 8
Publisher IEEE
Place of publication Piscataway, N.J.
Publication date 2019
ISSN 2169-3536
2169-3536
Keyword(s) Marketing management
profit maximization
discount pricing
word-of-mouth
propagation
optimal control
optimality system
Language eng
DOI 10.1109/ACCESS.2019.2945884
Indigenous content off
HERDC Research category C1.1 Refereed article in a scholarly journal
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30131347

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.