A continuum of transformative service exchange: insights for service and social marketers

Previte, Josephine and Robertson, Nichola 2019, A continuum of transformative service exchange: insights for service and social marketers, Journal of services marketing, vol. 33, no. 6, pp. 671-686, doi: 10.1108/JSM-10-2018-0280.

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Title A continuum of transformative service exchange: insights for service and social marketers
Author(s) Previte, Josephine
Robertson, NicholaORCID iD for Robertson, Nichola orcid.org/0000-0002-9564-0945
Journal name Journal of services marketing
Volume number 33
Issue number 6
Start page 671
End page 686
Total pages 16
Publisher Emerald
Place of publication Bingley, Eng.
Publication date 2019
ISSN 0887-6045
Keyword(s) Social Sciences
Business
Business & Economics
Qualitative research
Social marketing
Transformative
Service ecosystem
CANCER RESOURCE CENTERS
VULNERABLE CONSUMERS
DOMINANT LOGIC
CO-CREATION
DESIGN
FRAMEWORK
SYSTEMS
MODEL
INTEGRATION
INNOVATION
Language eng
DOI 10.1108/JSM-10-2018-0280
Indigenous content off
Field of Research 1505 Marketing
1506 Tourism
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30131722

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Marketing
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