Can we sell security like soap? A new approach to behaviour change

Ashenden, Debi and Lawrence, Darren 2013, Can we sell security like soap? A new approach to behaviour change, in NSPW 2013 : Proceedings of the 2013 New Security Paradigms Workshop, ACM, New York, N.Y., pp. 87-94, doi: 10.1145/2535813.2535823.

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Title Can we sell security like soap? A new approach to behaviour change
Author(s) Ashenden, DebiORCID iD for Ashenden, Debi orcid.org/0000-0003-4105-1755
Lawrence, Darren
Conference name New Security Paradigms. Workshop (2013 : Banff, Alberta)
Conference location Banff, Alberta
Conference dates 2013/09/09 - 2013/09/12
Title of proceedings NSPW 2013 : Proceedings of the 2013 New Security Paradigms Workshop
Publication date 2013
Start page 87
End page 94
Total pages 8
Publisher ACM
Place of publication New York, N.Y.
Keyword(s) Information security
social marketing
security awareness
behavioural change
ISBN 9781450325820
Language eng
DOI 10.1145/2535813.2535823
Indigenous content off
HERDC Research category E1.1 Full written paper - refereed
Persistent URL http://hdl.handle.net/10536/DRO/DU:30131762

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