Estimating cannibalizing effects of sales promotions: the impact of price cuts and store type

McColl, Rod, Macgilchrist, Renaud and Rafiq, Shuddhasattwa 2020, Estimating cannibalizing effects of sales promotions: the impact of price cuts and store type, Journal of retailing and consumer services, vol. 53, doi: 10.1016/j.jretconser.2019.101982.

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Title Estimating cannibalizing effects of sales promotions: the impact of price cuts and store type
Author(s) McColl, Rod
Macgilchrist, Renaud
Rafiq, ShuddhasattwaORCID iD for Rafiq, Shuddhasattwa orcid.org/0000-0002-2109-7441
Journal name Journal of retailing and consumer services
Volume number 53
Article ID 101982
Total pages 9
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2020-03
ISSN 0969-6989
Language eng
DOI 10.1016/j.jretconser.2019.101982
Indigenous content off
Field of Research 1505 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30132764

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Economics
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