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Targeting children and their mothers, building allies and marginalising opposition: An analysis of two coca-cola public relations requests for proposals

Wood, Benjamin, Ruskin, Gary and Sacks, Gary 2020, Targeting children and their mothers, building allies and marginalising opposition: An analysis of two coca-cola public relations requests for proposals, International Journal of Environmental Research and Public Health, vol. 17, no. 1, pp. 1-5, doi: 10.3390/ijerph17010012.

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Title Targeting children and their mothers, building allies and marginalising opposition: An analysis of two coca-cola public relations requests for proposals
Author(s) Wood, Benjamin
Ruskin, GaryORCID iD for Ruskin, Gary orcid.org/0000-0001-9736-1539
Sacks, Gary
Journal name International Journal of Environmental Research and Public Health
Volume number 17
Issue number 1
Start page 1
End page 5
Total pages 5
Publisher MDPI
Place of publication Basel, Switzerland
Publication date 2020-01-01
ISSN 1661-7827
1660-4601
Keyword(s) food industry
The Coca-Cola Company
public relations campaigns
childhood obesity
marketing to children
corporate political activity
Language eng
DOI 10.3390/ijerph17010012
Indigenous content off
Field of Research 111799 Public Health and Health Services not elsewhere classified
MD Multidisciplinary
HERDC Research category C1 Refereed article in a scholarly journal
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30135016

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.