Brand governance practices in Canadian national sport organizations: an exploratory study

Taks, Marijke, Seguin, Benoit, Naraine, Michael L., Thompson, Ashley, Parent, Milena M. and Hoye, Russell 2020, Brand governance practices in Canadian national sport organizations: an exploratory study, European Sport Management Quarterly, vol. 20, no. 1, pp. 10-29, doi: 10.1080/16184742.2019.1690538.

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Title Brand governance practices in Canadian national sport organizations: an exploratory study
Author(s) Taks, Marijke
Seguin, Benoit
Naraine, Michael L.ORCID iD for Naraine, Michael L. orcid.org/0000-0002-9132-1269
Thompson, Ashley
Parent, Milena M.
Hoye, Russell
Journal name European Sport Management Quarterly
Volume number 20
Issue number 1
Start page 10
End page 29
Total pages 20
Publisher Taylor & Francis
Place of publication London, Eng.
Publication date 2020
ISSN 1618-4742
1746-031X
Keyword(s) Co-creation
online survey
social media
stakeholders
organizational taxonomy
Social Sciences
Hospitality, Leisure, Sport & Tourism
Social Sciences - Other Topics
DOMINANT LOGIC
TEAM SPORT
EQUITY
MODEL
FRAMEWORK
PATTERNS
IMPACT
Language eng
DOI 10.1080/16184742.2019.1690538
Indigenous content off
Field of Research 1504 Commercial Services
HERDC Research category C1.1 Refereed article in a scholarly journal
Persistent URL http://hdl.handle.net/10536/DRO/DU:30135261

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Management
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