Financial constraints and marketing investment: evidence from text analysis

Mishra, Sagarika and Ewing, Mike T. 2020, Financial constraints and marketing investment: evidence from text analysis, European journal of marketing, vol. 54, no. 3, pp. 525-545, doi: 10.1108/ejm-01-2019-0090.

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Title Financial constraints and marketing investment: evidence from text analysis
Author(s) Mishra, SagarikaORCID iD for Mishra, Sagarika orcid.org/0000-0003-0590-225X
Ewing, Mike T.ORCID iD for Ewing, Mike T. orcid.org/0000-0002-2260-2761
Journal name European journal of marketing
Volume number 54
Issue number 3
Start page 525
End page 545
Total pages 21
Publisher Emerald
Place of publication Bingley, Eng.
Publication date 2020
ISSN 0309-0566
Keyword(s) Financial Constraints
Text Analysis
Marketing investments
Brand capital
Intangible investments
Social Sciences
Business
Business & Economics
RESOURCE-ADVANTAGE THEORY
SUSTAINABLE COMPETITIVE ADVANTAGE
FIRM PERFORMANCE
GENERAL-THEORY
STRATEGY
CAPABILITIES
ORIENTATION
PRODUCTIVITY
MANAGEMENT
EQUITY
Language eng
DOI 10.1108/ejm-01-2019-0090
Indigenous content off
Field of Research 15 Commerce, Management, Tourism and Services
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30135423

Document type: Journal Article
Collections: Faculty of Business and Law
Deakin Business School
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