Visualizing asymmetric competitive market structure in large markets

Ringel, Daniel M. and Skiera, Bernd 2018, Visualizing asymmetric competitive market structure in large markets. In Mizik, Natalie and Hanssens, Dominique M. (ed), Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support, Edward Elgar, Cheltenham, Eng., pp.431-447, doi: 10.4337/9781784716752.

Attached Files
Name Description MIMEType Size Downloads

Title Visualizing asymmetric competitive market structure in large markets
Author(s) Ringel, Daniel M.
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Title of book Handbook of Marketing Analytics: Methods and Applications in Marketing Management, Public Policy, and Litigation Support
Editor(s) Mizik, Natalie
Hanssens, Dominique M.
Publication date 2018
Chapter number 19
Total chapters 36
Start page 431
End page 447
Total pages 17
Publisher Edward Elgar
Place of Publication Cheltenham, Eng.
ISBN 9781784716745
Language eng
DOI 10.4337/9781784716752
Indigenous content off
HERDC Research category B1.1 Book chapter
Copyright notice ©2018, Natalie Mizik and Dominique M. Hanssens
Persistent URL http://hdl.handle.net/10536/DRO/DU:30135490

Document type: Book Chapter
Collections: Faculty of Business and Law
Department of Marketing
Connect to link resolver
 
Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved.

Versions
Version Filter Type
Citation counts: TR Web of Science Citation Count  Cited 0 times in TR Web of Science
Scopus Citation Count Cited 1 times in Scopus
Google Scholar Search Google Scholar
Access Statistics: 18 Abstract Views, 2 File Downloads  -  Detailed Statistics
Created: Fri, 06 Mar 2020, 14:00:44 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.