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The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value

Bayer, Emanuel, Srinivasan, Shuba, Riedl, Edward J. and Skiera, Bernd 2020, The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value, International journal of research in marketing, pp. 1-16, doi: 10.1016/j.ijresmar.2020.02.002.

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Title The impact of online display advertising and paid search advertising relative to offline advertising on firm performance and firm value
Author(s) Bayer, Emanuel
Srinivasan, Shuba
Riedl, Edward J.
Skiera, BerndORCID iD for Skiera, Bernd orcid.org/0000-0001-9285-2013
Journal name International journal of research in marketing
Start page 1
End page 16
Total pages 16
Publisher Elsevier
Place of publication Amsterdam, The Netherlands
Publication date 2020
ISSN 0167-8116
Language eng
DOI 10.1016/j.ijresmar.2020.02.002
Indigenous content off
Field of Research 1505 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30135698

Document type: Journal Article
Collections: Faculty of Business and Law
Open Access Collection
Department of Marketing
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Created: Thu, 19 Mar 2020, 16:05:35 EST

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.