The impact of advertising on market share: Controlling for clutter, familiarity, and goodwill decay

De Canha, Nicholas, Ewing, Michael and Tamaddoni, Ali 2020, The impact of advertising on market share: Controlling for clutter, familiarity, and goodwill decay, Journal of Advertising Research, vol. 60, no. 1, pp. 87-103, doi: 10.2501/JAR-2019-011.

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Title The impact of advertising on market share: Controlling for clutter, familiarity, and goodwill decay
Author(s) De Canha, Nicholas
Ewing, MichaelORCID iD for Ewing, Michael orcid.org/0000-0002-2260-2761
Tamaddoni, AliORCID iD for Tamaddoni, Ali orcid.org/0000-0002-5943-3172
Journal name Journal of Advertising Research
Volume number 60
Issue number 1
Start page 87
End page 103
Total pages 18
Publisher Advertising Research Foundation
Place of publication New York, N.Y.
Publication date 2020-03
ISSN 0021-8499
1740-1909
Language eng
DOI 10.2501/JAR-2019-011
Indigenous content off
Field of Research 1505 Marketing
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30135766

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