Do Customers Always Rely on Opinion Leaders' Behaviour to Make a Decision? The Moderating Role of Customer Expertise

Libo, Liu, Indulska, Marta and Mirkovski, Kristijan 2020, Do Customers Always Rely on Opinion Leaders' Behaviour to Make a Decision? The Moderating Role of Customer Expertise, in ECIS 2020 : Proceedings of the 28th European Conference on Information Systems, Association for Information Systems, Atlanta, Ga., pp. 1-9.

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Title Do Customers Always Rely on Opinion Leaders' Behaviour to Make a Decision? The Moderating Role of Customer Expertise
Author(s) Libo, Liu
Indulska, Marta
Mirkovski, KristijanORCID iD for Mirkovski, Kristijan orcid.org/0000-0003-1513-6237
Conference name European Conference on Information Systems (2020 : 28th : Marrakesh, Morocco)
Conference location Marrakesh, Morocco
Conference dates 15-17 Jun 2020
Title of proceedings ECIS 2020 : Proceedings of the 28th European Conference on Information Systems
Publication date 2020
Start page 1
End page 9
Total pages 9
Publisher Association for Information Systems
Place of publication Atlanta, Ga.
Keyword(s) Opinion leader
Customer purchase decision
Customer review decision
Customer expertise
Language eng
Indigenous content off
HERDC Research category E1 Full written paper - refereed
ERA Research output type E Conference publication
Persistent URL http://hdl.handle.net/10536/DRO/DU:30137123

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Created: Sun, 17 May 2020, 22:54:14 EST

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