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Country-of-Origin and Acculturation: Impact on migrant's consumption

Tran, Trang 2018, Country-of-Origin and Acculturation: Impact on migrant's consumption, PhD thesis, Department of Marketing, Deakin University.

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Title Country-of-Origin and Acculturation: Impact on migrant's consumption
Author Tran, Trang
Institution Deakin University
School Department of Marketing
Faculty Faculty of Business and Law
Degree type Research doctorate
Degree name PhD
Thesis advisor Polonsky, MichaelORCID iD for Polonsky, Michael orcid.org/0000-0003-2395-1311
Le HuongORCID iD for Le Huong orcid.org/0000-0002-1806-6089
Date submitted 2018-12
Summary This study examined how migrants’ home and host culture orientations influence their evaluation of goods based on product country of origin cues. The research focused on Chinese and Vietnamese migrants − two of Australia’s largest migrant groups. The problem is significant given the high level of migration and multiculturalism in Australia.
Language eng
Indigenous content off
Field of Research 150503 Marketing Management (incl Strategy and Customer Relations)
Socio Economic Objective 910403 Marketing
Description of original 353 p.
Copyright notice ┬ęThe author
Free to Read? Yes
Persistent URL http://hdl.handle.net/10536/DRO/DU:30137195

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Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.