Country-of-Origin and Acculturation: Impact on migrant's consumption Tran, Trang 2018, Country-of-Origin and Acculturation: Impact on migrant's consumption, PhD thesis, Department of Marketing, Deakin University. Attached Files Name Description MIMEType Size Downloads tran-countryoforigin-2019.pdf Connect to thesis application/pdf 8.24MB 2 Title Country-of-Origin and Acculturation: Impact on migrant's consumption Author Tran, Trang Institution Deakin University School Department of Marketing Faculty Faculty of Business and Law Degree type Research doctorate Degree name PhD Thesis advisor Polonsky, Michael orcid.org/0000-0003-2395-1311 Le Huong orcid.org/0000-0002-1806-6089 Date submitted 2018-12 Summary This study examined how migrants’ home and host culture orientations influence their evaluation of goods based on product country of origin cues. The research focused on Chinese and Vietnamese migrants − two of Australia’s largest migrant groups. The problem is significant given the high level of migration and multiculturalism in Australia. Language eng Indigenous content off Field of Research 150503 Marketing Management (incl Strategy and Customer Relations) Socio Economic Objective 910403 Marketing Description of original 353 p. Copyright notice ©The author Free to Read? Yes Persistent URL http://hdl.handle.net/10536/DRO/DU:30137195 Document type: Thesis Collections: Faculty of Business and Law Higher degree theses (Open Access) Open Access Collection Department of Marketing   Unless expressly stated otherwise, the copyright for items in DRO is owned by the author, with all rights reserved. Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au. Versions Version Filter Type Thu, 21 May 2020, 08:58:25 EST Fri, 22 May 2020, 08:15:59 EST Tue, 16 Mar 2021, 14:31:02 EST Filtered Full Citation counts:   Cited 0 times in TR Web of Science Cited 0 times in Scopus Search Google Scholar Access Statistics: 6 Abstract Views, 4 File Downloads  -  Detailed Statistics Created: Thu, 21 May 2020, 08:58:16 EST by Kate Percival

Every reasonable effort has been made to ensure that permission has been obtained for items included in DRO. If you believe that your rights have been infringed by this repository, please contact drosupport@deakin.edu.au.