Consumer behaviour toward a new league and teams: television audiences as a measure of market acceptance
Fujak, Hunter, Frawley, Stephen, Lock, Daniel and Adair, Daryl 2020, Consumer behaviour toward a new league and teams: television audiences as a measure of market acceptance, European sport management quarterly, pp. 1-21, doi: 10.1080/16184742.2020.1770310.
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Consumer behaviour toward a new league and teams: television audiences as a measure of market acceptance
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