Consumer behaviour toward a new league and teams: television audiences as a measure of market acceptance

Fujak, Hunter, Frawley, Stephen, Lock, Daniel and Adair, Daryl 2020, Consumer behaviour toward a new league and teams: television audiences as a measure of market acceptance, European sport management quarterly, pp. 1-21, doi: 10.1080/16184742.2020.1770310.

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Title Consumer behaviour toward a new league and teams: television audiences as a measure of market acceptance
Author(s) Fujak, HunterORCID iD for Fujak, Hunter orcid.org/0000-0002-6850-4294
Frawley, Stephen
Lock, Daniel
Adair, Daryl
Journal name European sport management quarterly
Start page 1
End page 21
Total pages 21
Publisher Taylor & Francis
Place of publication Abingdon, Eng.
Publication date 2020-05-28
ISSN 1618-4742
Keyword(s) new sport teams
sport consumers
novelty
television ratings
new sport leagues
Language eng
DOI 10.1080/16184742.2020.1770310
Indigenous content off
Field of Research 1504 Commercial Services
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30137283

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Management
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