The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien, Karg, Adam and Turner, Paul 2019, The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors, Journal of sport management, pp. 1-18, doi: 10.1123/jsm.2019-0306.
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The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
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