The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors

Whitburn, Damien, Karg, Adam and Turner, Paul 2019, The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors, Journal of sport management, pp. 1-18, doi: 10.1123/jsm.2019-0306.

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Title The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Author(s) Whitburn, Damien
Karg, AdamORCID iD for Karg, Adam orcid.org/0000-0001-5264-0163
Turner, PaulORCID iD for Turner, Paul orcid.org/0000-0002-4875-0404
Journal name Journal of sport management
Start page 1
End page 18
Total pages 18
Publisher Human Kinetics
Place of publication Champaign, Ill.
Publication date 2019
ISSN 0888-4773
1543-270X
Keyword(s) consumer behavior
database marketing
digital marketing
participant sport
relationship marketing
social media
Notes Article Ahead of Print
Language eng
DOI 10.1123/jsm.2019-0306
Indigenous content off
Field of Research 1504 Commercial Services
HERDC Research category C1 Refereed article in a scholarly journal
ERA Research output type C Journal article
Persistent URL http://hdl.handle.net/10536/DRO/DU:30138628

Document type: Journal Article
Collections: Faculty of Business and Law
Department of Management
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